There are a set of tasks that should be done in a systematic way to achieve the optimal kick-start to your channel sales program. These ideas come from a great book I just read on employee on-boarding, that I’ve adapted for the channel community. On-Boarding…How to Get Your New Employees Up to Speed in Half... read more
Saw a tweet today from someone asking about Channel Marketing. He was filling in doing Channel Marketing until his firm could hire a permanent individual and he was looking for the 1 or 2 *must-do* things. I responded @Mindtrekker Revenue-ready your believers (they want to grow but have no plan). You have higher influence and... read more
Companies can waste a lot of time and expense in signing up partners who aren’t going to be effective. In order to have the best results, companies should only sign up partners who are *qualified*. The definition of qualified varies for each situation read more
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