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Channel Readiness

Channel Readiness Failures – and How to On-Board Partners Effectively

Are companies realistic about the results expected from Channel Partners in the first 90 days after signing them?  I’ve seen a lot of companies who sign up Partners and then expect the sales to flow.  This isn’t realistic.  The expectation for what has to happen in that first 90 days is on-boarding, not sales.  Those... read more

tour de france

Channel Marketing

Channel Marketing and LeTour

July means one thing if you follow cycling:  it’s Tour de France time. I think it’s the most exciting sporting event of the year.  I now it’s heresy to say that on the heels of the World Cup, the Stanley Cup playoffs, and the NBA finals, but I believe it. The Prologue and Stage 1... read more

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Channel Management

Channel Management – Making Partners Ready to Sell

Readiness  = training + communication + mindshare + resources = enablement.  Taking years of tribal knowledge, consolidating the most relevant content and read more