Channel Readiness
Are companies realistic about the results expected from Channel Partners in the first 90 days after signing them? I’ve seen a lot of companies who sign up Partners and then expect the sales to flow. This isn’t realistic. The expectation for what has to happen in that first 90 days is on-boarding, not sales. Those... read more
Channel Marketing
July means one thing if you follow cycling: it’s Tour de France time. I think it’s the most exciting sporting event of the year. I now it’s heresy to say that on the heels of the World Cup, the Stanley Cup playoffs, and the NBA finals, but I believe it. The Prologue and Stage 1... read more
Channel Management
Readiness = training + communication + mindshare + resources = enablement. Taking years of tribal knowledge, consolidating the most relevant content and read more