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Partner Program

The Five Things I learned about Channel Programs from my Cats

I am an animal lover and have rescued many animals.  As a result, I have 2 cats and 2 dogs.  The cats make me crazy, but I wouldn’t trade them for anything in the world.  Why?  They shred my furniture, they hunt in my house, they don’t love me like my dogs love me and... read more

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Channel Strategy

Channel Strategy – Six Best Practice Steps for Channel Success

You know how businesses are looking to solve challenges with their channel effectiveness? This post introduces a model that if followed, solves those problems. I recognize the challenges businesses face in developing an effective channel. Imagine if the promise of signing all those partners was fulfilled and your channel was effective and actually drove additive... read more