Latest / Social Media

WoM

Channel Marketing

Getting Referrals…..Implementing the 5 T’s of Word of Mouth Marketing in Your Sales Channel

Andy Sernovitz has written a great book – Word of Mouth Marketing …. How Smart Companies Get People Talking. Those of us managing channels struggle every day with how to really leverage the power of our channel partners in terms of referrals – the network effect.  We know that we get sales from our partners. ... read more

Profit up

Channel Marketing

9 Channel Marketing Rules You Should Follow

Saw a tweet today from someone asking about Channel Marketing.  He was filling in doing Channel Marketing until his firm could hire a permanent individual and he was looking for the 1 or 2 *must-do* things.   I responded @Mindtrekker Revenue-ready your believers (they want to grow but have no plan). You have higher influence and... read more