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Channel Marketing

Channel Marketing -The Top Five Mistakes You Might Be Making When Communicating With Partners

Effective partner communications will drive increased sales. Ineffective partner communication is a waste of time and money.  It’s that simple.  The five top mistakes that I see clients make include: read more

bulls eye target market

Channel Marketing

Channel Marketing – 50%+ of the Partners You Sign Will Fail

Companies can waste a lot of time and expense in signing up partners who aren’t going to be effective. In order to have the best results, companies should only sign up partners who are *qualified*.  The definition of qualified varies for each situation read more