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tour de france

Channel Marketing

Channel Marketing and LeTour

July means one thing if you follow cycling:  it’s Tour de France time. I think it’s the most exciting sporting event of the year.  I now it’s heresy to say that on the heels of the World Cup, the Stanley Cup playoffs, and the NBA finals, but I believe it. The Prologue and Stage 1... read more

dogs playing

Partner Program

Four Things I Learned About Partner Programs from Dogs at the Park

The other day a client called me (I was at the dog park) frustrated that their top tier partners weren’t performing up to the levels that they expected.  They had signed a set of partners read more