Companies can waste a lot of time and expense in signing up partners who aren’t going to be effective. In order to have the best results, companies should only sign up partners who are *qualified*. The definition of qualified varies for each situation read more
You know how businesses are looking to solve challenges with their channel effectiveness? This post introduces a model that if followed, solves those problems. I recognize the challenges businesses face in developing an effective channel. Imagine if the promise of signing all those partners was fulfilled and your channel was effective and actually drove additive... read more
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