It’s the job of Channel Marketing to ensure that Channel Partners are ready to market and sell your product. How do you do that? By teaching your partners *how* to sell and market your product. A cookbook is one approach. Regardless of the type of product you sell, there are some basic elements that should... read more
Saw a tweet today from someone asking about Channel Marketing. He was filling in doing Channel Marketing until his firm could hire a permanent individual and he was looking for the 1 or 2 *must-do* things. I responded @Mindtrekker Revenue-ready your believers (they want to grow but have no plan). You have higher influence and... read more
Readiness = training + communication + mindshare + resources = enablement. Taking years of tribal knowledge, consolidating the most relevant content and read more
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