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Channel Readiness

Channel Readiness Failures – and How to On-Board Partners Effectively

Are companies realistic about the results expected from Channel Partners in the first 90 days after signing them?  I’ve seen a lot of companies who sign up Partners and then expect the sales to flow.  This isn’t realistic.  The expectation for what has to happen in that first 90 days is on-boarding, not sales.  Those... read more

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Partner Program

Help?? What is wrong with your Channel Program?

You’re at this post, because something about your Channel Program isn’t working.  Regardless of the symptom, I suspect that the illness is Sales – your sales aren’t what you expected.  If I’m right, continue reading, if not thanks for stopping by. Without knowing the specifics of your individual Channel Program, I can state pretty positively... read more