You’re at this post, because something about your Channel Program isn’t working. Regardless of the symptom, I suspect that the illness is Sales – your sales aren’t what you expected. If I’m right, continue reading, if not thanks for stopping by. Without knowing the specifics of your individual Channel Program, I can state pretty positively... read more
July means one thing if you follow cycling: it’s Tour de France time. I think it’s the most exciting sporting event of the year. I now it’s heresy to say that on the heels of the World Cup, the Stanley Cup playoffs, and the NBA finals, but I believe it. The Prologue and Stage 1... read more
Companies can waste a lot of time and expense in signing up partners who aren’t going to be effective. In order to have the best results, companies should only sign up partners who are *qualified*. The definition of qualified varies for each situation read more
You know how businesses are looking to solve challenges with their channel effectiveness? This post introduces a model that if followed, solves those problems. I recognize the challenges businesses face in developing an effective channel. Imagine if the promise of signing all those partners was fulfilled and your channel was effective and actually drove additive... read more
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