Latest / Channel Readiness

arrow bullseyejpg

Partner Program

Help?? What is wrong with your Channel Program?

You’re at this post, because something about your Channel Program isn’t working.  Regardless of the symptom, I suspect that the illness is Sales – your sales aren’t what you expected.  If I’m right, continue reading, if not thanks for stopping by. Without knowing the specifics of your individual Channel Program, I can state pretty positively... read more

model - thumbnail

Channel Strategy

Channel Strategy – Six Best Practice Steps for Channel Success

You know how businesses are looking to solve challenges with their channel effectiveness? This post introduces a model that if followed, solves those problems. I recognize the challenges businesses face in developing an effective channel. Imagine if the promise of signing all those partners was fulfilled and your channel was effective and actually drove additive... read more