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Channel Readiness

Channel Readiness Failures – and How to On-Board Partners Effectively

Are companies realistic about the results expected from Channel Partners in the first 90 days after signing them?  I’ve seen a lot of companies who sign up Partners and then expect the sales to flow.  This isn’t realistic.  The expectation for what has to happen in that first 90 days is on-boarding, not sales.  Those... read more

Profit up

Channel Marketing

9 Channel Marketing Rules You Should Follow

Saw a tweet today from someone asking about Channel Marketing.  He was filling in doing Channel Marketing until his firm could hire a permanent individual and he was looking for the 1 or 2 *must-do* things.   I responded @Mindtrekker Revenue-ready your believers (they want to grow but have no plan). You have higher influence and... read more