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Tools
I love on24. I don’t know how many of you are aware of it and why it’s so amazing. I attended an all day webinar today on Mastering Lead Management – Focus Interactive Summit (@FocusSummit). What?!? All day webinar – most of my friends thought I was nuts to consider spending 7 hours on a... read more
Channel Management
Is there a link between customer service and loyalty? You bet! What is good customer service? I think it’s solving my problem. What is loyalty? Will I buy from you or use your service again based upon my experience with the company, the product or the service. The connection seems obvious to me. Why is... read more
Motivation
Today was a rough day – so I thought. Two client meetings, a meeting with my real estate broker, an open house, the pets driving me crazy and a proposal due. I was pretty stressed and then I saw this beautiful man on this video and thought to myself that I had nothing to be... read more
Partner Program
The other day a client called me (I was at the dog park) frustrated that their top tier partners weren’t performing up to the levels that they expected. They had signed a set of partners read more
Channel Strategy
As your business moves into the growth stage of the product lifecycle, sales volumes increase, products expand, profitability increases, competition increases and your sales team starts to call on prospects in a broader set of markets. This creates unique challenges read more
Channel Management
I’m selling my house. Yesterday was my first open house for Real Estate Brokers to tour the home before the first public open house this weekend. Apparently, I’ve learned that you should have food available for the brokers to entice them to visit your home – this is something I didn’t know. So, at 5:45am... read more
Channel Marketing
Effective partner communications will drive increased sales. Ineffective partner communication is a waste of time and money. It’s that simple. The five top mistakes that I see clients make include: read more
Motivation
I awoke today and was reminded of the beauty to the rituals that start the day. The walk with the dogs. The silence of the early morning (5:30am). The listening to the birds. The first cup of coffee. The reading of the paper. Bathing. Getting to work. How thankful I am for these gifts. The... read more
Channel Management
I’m moving. As you can imagine, I’ve got a ton of things going on to prepare to sell my current house and to buy a new one. I have probably made over 50 inquiries for services I was very interested in – contractors, realtors, decorators, landscapers, window washers, moving services, etc. Before I contacted them,... read more
Channel Management
My favorite quote from the Wizard of Oz, Who Rang that Bell, reminds me of bad channel managers who can’t effectively communicate or aren’t prepared: Guardian of the Emerald City Gates: Who rang that bell? Dorothy, Scarecrow, Cowardly Lion, Tin Woodsman: [all four together] We did! read more